Andy’s Story - Andy Ramage

Built for Better

Andy Ramage is a high-performance coach, author, entrepreneur, and thought leader in behavioural change - known globally for helping people unlock their full potential through mindset, motivation, and alcohol-free living.

"I’m here to help you reconfigure your mind, redesign your reality, and live with unshakable clarity - without burning out or losing yourself."

A Life Reconfigured

A former professional footballer whose career was cut short by injury, Andy reinvented himself in the high-stake world of finance and commodities, where he co-founded two multimillion-dollar brokerage firms.

Despite achieving traditional success, he felt unfulfilled - which sparked a life-changing journey into the science of wellbeing, purpose, and performance.

Behind the Alcohol-Free Advantage

For over a decade, Andy has created initiatives that have inspired over 100,000 people transform their relationship with alcohol.

Earning him the title, The Godfather of the alcohol-free movement

He later launched Dryy., an alcohol-free lifestyle and wellness app that supports a growing 30,000+ community
of individuals seeking to live with more intention, energy, and clarity.

His groundbreaking courses and trainings based on the Willpower Free Method ™
continue to help people unlock elite performance in business & life.

The Mind Behind
the Method

Andy holds a Master’s degree in Positive Psychology and Coaching Psychology and is a qualified mindfulness-based awareness coach and master practitioner of NLP.

He is also the founder of Coach Business School - a dynamic coach training organisation helping hundreds of aspiring and qualified coaches turn their passion into professional success.

Under Andy’s leadership, the school has quickly become a go-to destination for coaches looking to develop world-class skills, build confidence, and grow thriving coaching businesses.

Andy works with a diverse range of clients - from everyday heroes to CEOs and elite athletes - helping them align health, happiness, and high performance.

COURSES Coach Business School

Empowering You Through Stories, Science & Strategy

He is the author of two bestselling books - The 28-Day Alcohol-Free Challenge and Let’s Do This! - and has delivered a TEDx talk, The Limitless Pill, that explores the profound benefits of alcohol-free living.

His podcast, The Alcohol-Free Advantage with Andy Ramage, features conversations with extraordinary individuals and stories of transformation that inspire thousands around the world.

PODCAST BOOKS

Living the Mindset: Challenges, Adventures + Reflection

Outside of his work, Andy is a proud husband and father. And while spare time is rare, he’s no stranger to setting – and smashing – personal challenges. From ice baths to mudraces, his latest adventure took him along the legendary Camino de Santiago, a journey of grit, growth, and reflection – perfectly aligned with the mindset he teaches every day.